Branding strategy project that will make Dell become the top tech provider for users actively looking to improve their well-being and professional success.
Project developed for the Product 7 class with the guidance of James Chu. Using a diverse arrange of research techniques like SWOT, STEEP analysis, matrices, interviews, surveys, among others, we were able to define a path for a company of our choice, to aim at the right market, at the right pain points, with the right technology, in the right timeframe.
Dell is an American multinational computer technology company founded in 1984. Recently went off the stock market in order to make a controversial merge with EMC Cloud Services, which paid off, making them highly profitable at this moment, but their main market, enterprise and the standardized office we know today, is changing quickly.
The amount of freelancers, entrepreneurs, remote office and coworking spaces are growing fast.
At this growing rate, 50% of the U.S. workforce will be freelancers by 2027
Is there a way to help them achieve a balance between professional success and well-being?
According to the research, their biggest pain point is their freedom of choice between professional and personal time, when every single hour of the day can be work or play. This issue has shown to be an exhausting cycle that leads them to leave an imbalanced life, standing up all night to finish a project, and/or neglecting their personal life.
Yes, with Dell Mate. The system consists in 3 elements:
An app, a wearable band,and a 3 way projector
DELL MATE APP
Designed to help you achieve professional and personal
success while keeping an eye
on overall well-being with the help of a task manager, long
and short-term goals.
Designed to work by itself
or with Vision Mate and
Balance Mate solutions.
Answer a few questions and get access to discounts and free goods when completing goals or staying on track with your schedule.
FROM TODAY’S TO-DO’S
TO LONG-TERM GOALS
Type in your schedule, your short, mid and long-term goals and let Dell Mate App
When stress is up...
With the use of Balance Mate wearable, you can get access to your stress levels.
Wearable companion that helps you accomplish from your daily errands to your long-term goals, while keeping track of your stress levels, heart rate, sleeping habits and steps.
State of the art room projector and desktop screen solution that helps you stay focused by transitioning spaces according to the desired/scheduled activity. Offers downloadable wellness classes like meditation, yoga, among others. Uses depth sensors and VGA video camera to connect with the surrounding environment
With the use of 3 projectors on a single unit, Vision Mate will create an immersive experience that will help stay focus, fit and healthy.
RESEARCH METHODS OVERVIEW
Explores current world trends or events in the social, tech, ecological, economical and political realms.It also helps to predict what might happen in the future.
Uncovers strengths, weaknesses, opportunities and threats of the researched brand + their closest
Using a more graphical approach, matrices allowed us to more clearly state and identify opportunities by looking at archetypes and the companies efforts.
Surveys and Interviews
Both were held during the 14 week branding strategy project. The results helped confirm or question previous insights and assumptions.